PluSum25: Mapping Connections

A modular branding system designed to scale across an international event.

Brand Identity Art Direction Marketing Design Website Socials

Plunet Summit is a global conference where linguists and language service providers come together to connect, share best practices, and explore the future of translation business management.

For PluSum25, I created a bold visual identity built around the idea of a digital world map. It reflects the international community behind the event, and the many connections that happen across borders, languages, and teams.

The identity uses a pixel-inspired map system as a flexible key visual, paired with bright, modern color and social-ready compositions. The result is a cohesive look that feels playful, tech-forward, and instantly recognizable across touchpoints.

Logo Variations:
A modular logo system designed to stay consistent across formats, from digital banners to small social placements.

Assets announcing speaker presentations on social media:
The design showcases the event’s global reach with silhouettes of each speaker’s continent, highlighting their diverse backgrounds.

The PluSum25 branding was built as a complete system, not just a logo, so the identity could scale smoothly across every touchpoint of the event.

View live

System in Action:
On the event day, the visual system was rolled out consistently across all on-site touchpoints, from stage screens and signage to printed materials and wayfinding.
Videographer: Josue Cifuentes

Event website (View live)

Beyond formal branding, I added lighter elements like fun props for photobooth to encourage engagement and shareability:

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