Product Release 7.3
Branding | Concept Development | Creative Direction | Art Direction |
Visual Storytelling | Illustration
The First Pluniverse Chapter: Expanding the visual language while staying true to the product
Background
Plunet 7.3 (2018) is a foundational release of Plunet BusinessManager focused on performance enhancements, deeper data protection (including GDPR-aligned improvements), and usability refinements. Unlike big feature launches, this version doesn’t introduce dramatic UI changes. My challenge was to visually communicate value where there’s no big “before-after” screen moment.
For this release, I introduced a universe-inspired visual direction for the first time, bringing Plunet’s brand into a more playful and future-facing world. I used a storytelling approach to translate technical updates into clear, engaging illustrations, adding narrative and emotional energy to a release that could otherwise feel purely technical. 🤓
Outcome
Introducing the universe theme gave Plunet a more distinctive visual direction, helping the brand stand out in a space where many competitors look similar. It expanded Plunet’s identity into a more playful, future-facing world, without losing clarity or trust.
What started as a release concept became a long-term brand asset.
Years later, the Pluniverse theme is still used across Plunet’s visual design, product UI and marketing tone, shaping how we communicate product progress and what’s next :)
Product Release 7.4 (2019)
After receiving positive feedback on the universe-inspired storytelling approach introduced in Release 7.3, I continued developing the same direction for the Plunet 7.4 promotion. For this release, I refined the visual language by updating the illustration style with softer lines and gradient shading, creating a warmer and more modern look while staying consistent with the established Pluniverse theme:
